![]() ![]() ![]() He also launched his video ‘ The Runaway’ – with its striking colour palette, shots of ballerinas in black tutus… camera hovering over their head, and Kanye West standing at the piano, styled in a white blazer – just a month before the release of the album.Īll the buzz and build-up came after a difficult period in Kanye’s life, with the death of his mother, Donda, and his infamous stunt at the VMA’s with Taylor Swift. Of course, the opulent and innovative production, the album’s features and the striking artwork have played a huge part in creating hype around West’s MBDTF but the cleverly crafted marketing campaign West called “the G.O.O.D Friday”, where every week he dropped free releases of the album, earned its place in the pantheon of memorable musical moments. ![]()
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